Thursday, 26 February 2009

Press Release: Make it Happen. Choose Fair Trade

Volunteers from Leigh Road Baptist get ready for Go Bananas for Fairtrade
A host of fun and thought-provoking activities are taking place in Southend to celebrate Fair Trade Fortnight.

On Wednesday 4th March, Southend-on-Sea Borough Council’s Executive Councillor for Enterprise, Tourism and Regeneration, Councillor John Lamb will be trying out a ‘Smoothie Bike’ at Southend Civic Centre, Victoria Avenue, Southend. This is a sensational bike-powered smoothie blender – using Fair Trade ingredients of course!

Councillor Lamb says: “We hope people throughout Southend right across the borough will share in Fair Trade fortnight in a variety of ways. This is a very important stage in our bid to achieve Fair Trade status. There will be a series of displays and leaflets in the foyer at the Civic Centre too, and Southend’s new Fair Trade directory, supported by the Council, will be unveiled.”

Southend-on-Sea and Leigh-on-Sea Fairtrade Network are also encouraging everyone to Go Bananas! For Fairtrade Fortnight

They are joining with other Fairtrade Networks across Britain to ask individuals, businesses, schools, churches, mosques, organisations in the borough to pledge to eat a Fairtrade banana between noon on Friday 6th March and noon on Saturday 7th March to set a world record. Members of the Southend and Leigh steering groups will be taking part. To view the special animation as part of this World Record bid, to take part in Go Bananas for Fairtrade, and to pledge your support online, visit

Meanwhile, Blenheim Primary School, in Blenheim Chase, Leigh, has enlisted a chef to teach the children Fairtrade recipes. Belfairs High School, in Highlands Boulevard, Leigh, is featuring displays and assemblies – including a film about Fairtrade Footballs. Milton Hall School in Salisbury Avenue, Westcliff, is holding a cake-making competition. All recipes will be collated and made into a Fairtrade recipe book. The school is also joining the banana eating world record attempt, and pupils will be dressing up in yellow on Friday 6th March.

Southend-on-Sea Borough Council’s Fairtrade Champion Councillor Ted Lewin says: “We are absolutely delighted so much is planned for Fairtrade fortnight, and that we are nearing our goal of becoming a Fairtrade Borough. We are also inviting community groups and residents to support Southend’s continuing efforts in this direction. We welcome new members of the steering group. Contact Dave Levy on 01702 215000 for more details.”

Notes to Journalists:
1. Southend-on-Sea Borough and Leigh-on-Sea Town are both campaigning to achieve Fairtrade Status. More information is available at and
2. The FAIRTRADE Mark guarantees that disadvantaged producers are getting a better deal. Today, more than 7.5 million people – farmers, workers and their families – across 59 developing countries benefit from the international Fairtrade system.
3. Journalists, photographers and broadcasters are invited to attend the following photocall.

DATE: Wednesday 4th March
TIME: 11am
PLACE: Ground Floor, Southend Civic Centre, Victoria Avenue, Southend
EVENT: Southend-on-Sea Borough Council’s Executive Councillor for Enterprise,Tourism and Regeneration, Councillor John Lamb is trying out a ‘Smoothie Bike’ – a bike-powered blender – as part of the activities across the borough celebrating Fairtrade Fortnight
CONTACT NAME: The Media and Communications Team on 01702 215505


For more information about this media release please call the press desk on 01702 215505 or email

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