Friday, 13 March 2009

MEDIA COVERAGE: ENQUIRER Edwards Hall Go Bananas For Fairtrade

Students went bananas on Friday for Fairtrade, helping to set a new world record for Fairtrade Fortnight. Pupils and staff from Edwards Hall Primary school ate over 450 fairtrade bananas together to help the UK eat in total over 390,000!

Others school's in the area such as Blenheim Primary School - Leigh, Milton Hall School - Westcliff, South East Essex College and St Nicholas - Southend also took part in the fun.

Teachers & Pupil have Fairtrade Fun at Edwards Hall Primary School
The above article was from the Enquirer 12 March 2009 edition which can be viewed in full at

Blenheim Primary School - Go Bananas!

MEDIA COVERAGE: PEDAL POWER: Smoothe ride for Fairtrade

COUNCILLOR John Lamb saddled up this week to do his bit for Fairtrade Fortnight. He took a seat on a pedal-powered smoothie blender to make a drink using Fairtrade fruit. The stunt was one of a number of events to aid Southend in its bid to achieve Fair Trade status.

Read the article online at the Yellow Advertiser website

Thursday, 5 March 2009

Southend-on-Sea Fairtrade Directory 2009

Great news you can now download a PDF copy of the Southend-on-Sea Fairtrade Directory 2009. The directory is also available in hard copy format form Southend Borough Council Procurment Offices, and will be distributed to schools, libraries, clubs, churches, faith organisiations, businesses and traders featured.

Download you copy by clicking here:

Press Release: First Southend-on-Sea Fairtrade Directory Launched

The first Southend Fairtrade Directory has been launched for 2009, giving up to date information on where to find Fairtrade products in our Borough. The official unveling took place at the Southend-on-Sea Civic Centre on Wednesday 4th March as part of Fairtrade Fortnight 2009.

The launch saw Southend-on-Sea Borough Council’s Executive Councillor for Enterprise, Tourism and Regeneration, Councillor John Lamb trying out a ‘Smoothie Bike’. This was a sensational bike-powered smoothie blender – using Fairtrade ingredients of course! Councillor Lamb said: “We hope people throughout Southend right across the borough will share in Fairtrade Fortnight in a variety of ways. This is a very important stage in our bid to achieve Fairtrade status as a Borough. It is also great to unveil Southend’s new Fair Trade directory, supported by the Council.”

Readers will learn how buying Fairtrade products directly helps farmers and producers on the other side of the planet.

Latest figures show that Fairtrade sales continued to rise until mid-2008.
Sales of Fairtrade products for April to June 2008 grew by 55% from an estimated retail value of £113 million to £176m in the same period last year.
· Volume increased by 42% in food alone. (Volume is the best indicator of the amount of Fairtrade premiums that go back to producer groups to spend on community development projects, such as classrooms and clinics).
Sugar sales increased in volume by 467%, an increase in sales value from £10m to almost £24m.
Items made with Fairtrade cotton increased by 323% from 1.4 million units to 6 million units.
Tea grew in volume by 186%, an increase in sales value from just under £7m to almost £16m.
According to recent TNS figures, Fairtrade certified foods have increased their market penetration 61% to 70% over the last year (from 15.2 m households to 17.5 m). That means an extra 2.3 m households now purchase Fairtrade certified food products.

However, the figures have been welcomed with caution by Fairtrade campaigners who feel that the current economic climate may become tougher for Fairtrade producers as 2009 progresses.

The directory is sponsored by The Co-operative retail group. The impact of supermarkets on the High Street is greater than ever and the Co-op have been instrumental in giving consumers a Fairtrade choice on UK High Streets.

The Co-operative’s Fairtrade Development Manager, Brad Hill, said:
“We are proud to be once again sponsoring the Fairtrade Directories, which fulfil an important role raising local awareness and knowledge of Fairtrade and its benefits. The Co-operative has been a leading supporter of Fairtrade for many years, and continues to stock the widest available range of Fairtrade products. We are looking forward to continuing that commitment during 2009 and beyond.”

The 2009 directory will also showcase the huge range of Fairtrade products now on offer which cover everything from wine to soap.

Journalist and Broadcaster George Alagiah is patron of the Fairtrade Foundation and has written the foreword for the 2009 directory.

“For each of the 7.5 million people – the farmers, workers and their families – who currently benefit from Fairtrade, there are countless others who still languish in poverty. But you can make a difference. Fairtrade can create hope and opportunities, and enables people to work their way out of poverty. Choose Fairtrade and make it happen”.

The UK Fairtrade directories cover 16 areas across the UK. David Elcock, Member of the Leigh-on-Sea and Southend-on-Sea Borough Fairtrade Campaign says:

"Since March 2006 there has been a campaign to raise awareness of Fairtrade within the Borough of Southend-on-Sea. It's been great to see more and more business, traders, restaurants and individuals support the cause over the years. It's testament to the fact that our shopping choices do make a difference to the lives of less fortunate people across the world. Keep on choosing Fairtrade"
A copy of the directory can also be downloaded in PDF format by clicking here:

For further information on local events please contact local Fairtrade Co-Ordinator
David Elcock
Tel: 07967 010261

For general press queries please contact Marc Leverton (of Faragher Jones)
Tel: 07952 928112

Fairtrade press images are available to download here:
The Fairtrade Foundation:

Media Coverage: Southend Radio 105.1FM Website of the Day!

James O'Neill of Southend Radio 105.1fm has made Go Bananas for Fairtrade website of the day today. Gemma Steptoe emailed James the website address - well done James and Gemma. Thank you for your support. Vist the Southend Radio website to see
Today's Website Of The Day: Go Bananas For Fairtrade! As part of Fair Trade Fortnight, there's a world record attempt for the most number of people to eat a banana. All you have to do is eat a 'nana between noon on Friday 6th and noon on Saturday 7th March, and register that you've done it. You'll literally put yourself on the map! Plus there's banana related fun, including merchandise, downloads, and recipes, and lots of banana facts.

Media Coverage: Yellow Advertiser reports on Go Bananas for Fairtrade

By Karen Davis
SOUTHEND and Leigh-on-Sea Fairtrade Network is joining forces with other networks across the UK to encourage everyone to eat a Fairtrade banana between noon on Friday and Saturday. More than 90,000 people have already signed up and it is hoped a world record will be broken to mark the end of Fairtrade Fortnight. To take part in Go Bananas for Fairtrade, go to For more information go to Thefacts: - More than 4,500 products carry the Fairtrade mark, which acts as a guarantee that disadvantaged producers in 59 developing countries are getting a better deal. - Some banana plantation workers earn less than £1 a day. - One in four bananas eaten in the UK is Fairtrade.

Read the article in full at Yellow Advertiser by clicking here

Wednesday, 4 March 2009

Media Coverage: Echo Women Fairtrade Feature

James Kershshaw of Southend's Evening Echo was recently in contact with Fairtrade campainers across the Borough in attempt to highlight the Fairtrade Movement in Fairtrade Fortnight 09. James' great article can be downloaded here as a PDF or some of the article can be viewed on the Echo website here
View the full PDF by clicking here

Great News! Cadbury Dairy Milk commits to going Fairtrade

We are exited to let you know that Cadbury Dairy Milk is to receive Fairtrade certification by late summer 2009.

This groundbreaking move is a significant boost to the Fairtrade movement and its farmers. It will result in the tripling of sales of cocoa under Fairtrade terms for small farmers in Ghana. This will increase Fairtrade income for existing Fairtrade certified groups as well as providing opportunities for thousands more farmers to benefit from the Fairtrade system.

Joining Fairtrade is part of Cadbury's ongoing commitment to ethical trade and very much in keeping with our company heritage. The Cadbury family first established our relationship with Ghana 100 years ago. A year ago they created the Cadbury Cocoa Partnership - a £45 million investment over the next ten years to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean. Now with Fairtrade certification of Cadbury Dairy Milk they are continuing to strengthen their approach.

Todd Stitzer CEO of Cadbury Plc was in Ghana last month and saw how vital it is that they support their farmers and the communities in which they live. Everyone has the right to expect a certain standard of living, and they believe that by joining forces with the Fairtrade Foundation, they can further improve conditions for farmers and farming communities. And, of course, what's good for the farmers is also good for our consumers and their business.

For more information visit

Watch a flim about this on the BBC Newsround website at