Wednesday, 4 March 2009

Great News! Cadbury Dairy Milk commits to going Fairtrade


We are exited to let you know that Cadbury Dairy Milk is to receive Fairtrade certification by late summer 2009.

This groundbreaking move is a significant boost to the Fairtrade movement and its farmers. It will result in the tripling of sales of cocoa under Fairtrade terms for small farmers in Ghana. This will increase Fairtrade income for existing Fairtrade certified groups as well as providing opportunities for thousands more farmers to benefit from the Fairtrade system.

Joining Fairtrade is part of Cadbury's ongoing commitment to ethical trade and very much in keeping with our company heritage. The Cadbury family first established our relationship with Ghana 100 years ago. A year ago they created the Cadbury Cocoa Partnership - a £45 million investment over the next ten years to secure the sustainable socio-economic future of cocoa farming in Ghana, India, Indonesia and the Caribbean. Now with Fairtrade certification of Cadbury Dairy Milk they are continuing to strengthen their approach.

Todd Stitzer CEO of Cadbury Plc was in Ghana last month and saw how vital it is that they support their farmers and the communities in which they live. Everyone has the right to expect a certain standard of living, and they believe that by joining forces with the Fairtrade Foundation, they can further improve conditions for farmers and farming communities. And, of course, what's good for the farmers is also good for our consumers and their business.

For more information visit http://tiny.cc/CadburyFairtrade

Watch a flim about this on the BBC Newsround website at http://tiny.cc/BBCNewsround

No comments: