Wednesday, 27 January 2010

Southend: Are you ready for the Big Swap?

Register your swap at

Put the kettle on!

For this year's Fairtrade Fortnight we're asking the nation to join us in The Big Swap. For two whole weeks we'll be asking you to swap your usual stuff for Fairtrade stuff. Your usual bananas for Fairtrade bananas, your usual cotton socks for Fairtrade cotton socks, and your usual cuppa for a Fairtrade cuppa. This means that every time you go shopping, you can use your wallet to make a stand.
We've just launched The Big Swap website, packed with lots of resources to download and use to help us reach our target of one million and one swaps to Fairtrade certified products during Fairtrade Fortnight - 22 February to 7 March. Watch films and read more about The Big Swap then start using posters and action guides to help us spread the word.

Why swap?

Swapping your usual stuff for Fairtrade stuff is a brilliantly small step to making the world a fairer place. It means that you get to show your support for developing world producers through what you buy. Two billion people - a third of humanity - survive on less than $2 a day. Unfair trade rules keep them in poverty, but they face the global challenges of food shortages and climate change too. Find out more

Things to swap

The Fairtrade range started small. Like one bar of chocolate small. Now there are over 4,500 products bearing the FAIRTRADE Mark. A glorious array of products that spans pineapples and footballs to duvets and rice. Find out more about food & drink, beauty products, clothing and other bits and pieces you can swap today!

Shout about your event

The Big Swap website's a great way to make sure everyone hears about any event you might be organising for Fairtrade Fortnight. Get your details listed now so people can see it on our calendar and make sure they'll be there on the day.

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