Fashion: Fairtrade 100% cotton for Spring 2010

People Tree collection in collaboration with actress Emma Watson

The latest range of Fairtrade cotton clothing to be introduced this spring for Fairtrade Fortnight (22 February – 7 March) includes innovative use of fabric and trend-lead design. 2010 is an important milestone as it marks the fifth year anniversary of the introduction of Fairtrade cotton into the UK market. This year will see an exciting number of partnerships with celebrities, designers and photographers to celebrate five years of Fairtrade cotton supported by a campaign to make fashion fairer.

The new directional collections made with Fairtrade cotton include casual essentials such as roll-up trousers, leggings and frill detail T’shirts vamped up with flirtatious peek-a-boo blouses and pretty button camisoles which give a feeling of romantic innocence.

The Fairtrade Foundation now works with over 100 cotton licencees – a mixture of brands, retailers and companies. This enables them to use the FAIRTRADE Mark on cotton products, meaning that cotton farmers in the developing world are getting a better deal: receiving a fair and stable Fairtrade price for their cotton in addition to the Fairtrade premium.

Ascension (formerly Adili) are launching a range of limited edition Fairtrade cotton t-shirts with prints designed by celebrities: Jacquetta Wheeler, Ann-Louise Roswald, Natasha Law & Jo Wood. Lisa Butcher is designing a Fairtrade cotton t-shirt for Long Tall Sally and the Beckhams have designed a Fairtrade cotton t-shirt range for Sports Relief in TK Maxx.

• ASOS are launching a fashionable new jerseywear collection
• Dorothy Perkins are launching a new fashionable collection of Fairtrade cotton t-shirts and blouses
• Marks and Spencer are launching Fairtrade cotton nightwear styles in Per Una
• Monsoon are introducing Fairtrade cotton products in their fashionable Fusion range
• People Tree are introducing a new collaboration with Emma Watson which features a range of younger fashion styles aimed at the teen/youth market
• Sainsburys are restyling their TU Fairtrade cotton t-shirts
• Sports Relief have launched Fairtrade cotton t-shirts designed by the Beckhams in Sainsburys and TK Maxx
• Tesco are launching a full range of men’s and ladies Fairtrade cotton knitwear in a move to target younger more fashion conscious consumers
• Trendy brand Spunky are launching Fairtrade cotton T-shirts with funky logo designs
• Warehouse are introducing a fashionable collection including dresses, boleros, camis and trousers