Tuesday, 16 February 2010

Media Release: Fairtrade Fortnight – take part in ‘The Big Swap’ (Southend Together Partnership)

Media Release from Southend Together Partnership
Tuesday 16th February, 2010 – For immediate release
Fairtrade Fortnight – take part in 'The Big Swap'

Southend Together Partnership is teaming up with Britain's biggest supermarket chains to support 'The Big Swap' as part of Fairtrade Fortnight. The campaign, which runs from February 22 to March 7, aims to raise awareness of how shoppers can make a difference to the developing world by purchasing Fairtrade products.

By swapping just one of your usual purchases for a Fairtrade alternative you can show your support for producers in the developing world through what you buy.

Councillor Andrew Moring, a member of Southend-on-Sea Borough Council's Fairtrade Steering Group, urged the town's residents to support Fairtrade Fortnight.

He said: "As a partnership Southend Together understands the importance of Fairtrade on both a local and global scale. "Recent research commissioned by the Fairtrade Foundation shows that recognition of the Fairtrade brand is increasing. More people understand how the Fairtrade mark is helping to make a better deal for producers in the developing world."

Information about Fairtrade products will be available at the following venues where Southend Together Partnership will be encouraging shoppers to take part in 'The Big Swap':

Asda, North Shoebury Road, Shoeburyness
Tuesday 23rd February
Sainsburys, Southend High Street
Thursday 4th March
Waitrose, Eastern Avenue, Southend
Saturday 27th February
Tesco, Prince Avenue, Southend,
Monday 1st March

Note to journalists: Fairtrade is about establishing better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world. Offering a fair price for goods enables them to improve their position and have more control over their lives.
For more information about this media release please call the Media and Communications Team on 01702 215000 ext 5939 or email

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