Friday, 20 February 2015

Southend-on-Sea Fairtrade Fortnight 23 February - 8 March 2015


We need your support for Fairtrade Fortnight 2015.

Fairtrade Fortnight is coming - 23 February - 8 March 2015! Here you’ll find everything you need to get your community involved.

We’ve come so far since the first Fairtrade Fortnight in 1995, educating the public on why to choose Fairtrade and increasing sales on Fairtrade terms for marginalised producers. Over the past 20 years, together we’ve made the Fairtrade mark the biggest and best known ethical label in the UK.

78% of the UK public recognise the FAIRTRADE Mark.

From UK sales alone, £26m of Fairtrade Premium was invested by producers in 2013.

But we know there is still a long way to go to make all trade fair – just 1.2% of cocoa and less than 10% of tea globally is traded on Fairtrade terms.

So for Fairtrade Fortnight 2015, we’re going to celebrate the impact of Fairtrade and ask you to turn a spotlight on the producers who grow the products we love. By sharing their stories in a fresh and compelling way, we can remind the UK of the dramatic difference choosing Fairtrade makes and how much it is still needed.

We’re focusing on a few core commodities – cocoa, sugar, and tea – in new materials, case studies and a brand new 15 minute film that will be available for Fairtrade Fortnight.

Whether you’re an individual or part of a Fairtrade group, there will be opportunities to take action – including asking businesses directly to switch to Fairtrade in a stock it challenge.

Let us know what you are doing for Fairtrade Fortnight either by emailing us on info@fairtradeleigh.org.uk or commenting below or posting on our Facebook page - www.facebook.com/SOSFairtrade or by Tweeting us on @SOSFairtrade

To find out more about how you can get involved and to get resources visit the Fairtrade Foundation website - www.fairtrade.org.uk/fortnight

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